Acquisition Economics Calculator

Find your break-even and target Cost Per Item / Cost Per Acquisition using revenue through the first renewal.

When do you want to be profitable?

Your target CPI/CPA depends on when you need a sale to turn a profit. Pick the timing that fits how your agency thinks about marketing spend.

At new businessI want to be profitable the moment a policy is issued, before it even renews. At first renewalI'm okay breaking even (or taking a small loss) on new business, as long as I'm profitable once the client renews.

Your Inputs

Average Annual Premium

$

New Business Commission

%

Renewal Commission

%

First-Year Retention Rate

%

Desired Profit Margin

%

Revenue Build-Up

New Business RevenueAverage Premium × New Business Commission %This is also your break-even CPI/CPA if you want to profit at the point of sale.

$0

First Renewal RevenueAverage Premium × Renewal Commission % × Retention %

$0

Revenue Through First RenewalNew Business Revenue + First Renewal RevenueThis is your break-even CPI/CPA if you're comfortable waiting until renewal to profit.

$0

Your Break-Even & Target
Your Break-Even CPI / CPA
$0
Your Target CPI / CPABreak-Even × (1 − Desired Profit Margin %)
$0

Check a Marketing Channel

Marketing Spend

$

Items Written

Actual CPI / CPASpend ÷ Items Written

$0

Enter your numbers above to see if this channel is profitable.

Ready to Talk About What's Next?

Whether you’re looking to improve performance, expand your reach, or find a partner who can help you grow with more confidence, we’d love to learn more about your agency.

Schedule a call with our team and let’s see what we can build together.

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We help insurance agencies build profitable, sustainable businesses by combining high-quality lead generation with the strategy, support, and accountability needed to turn opportunities into long-term growth.